Microsoft Visual Design (2025)
To celebrate the launch of the new Surface Pro and Surface Laptop, our team crafted a series of 3D motion and still renders that brought the devices to life across CES announce presentations, social media, Microsoft Surface web and partnering channels.
We kicked off with an open creative brief, giving our 3D artists the freedom to explore new tools and techniques in animating the devices within imaginative environments. This exploratory phase allowed for a wide range of visual directions before refining the work through close collaboration with Surface’s industrial design
and web teams.
The result: a flexible, future-forward visual system that blends artful storytelling with precise product representation—setting the tone for Surface’s next chapter.
Surface Pro
Surface Laptop
Creative Director/Editor: Cisco McCarthy
3D Design & Animation: Gap Yossanun, Kyle Moore
Art Director: Melissa Kim
2D Designer: Phoebe Hsu, Esther Yeseul Lee
CG Director: Brian Townsend
CG Supervisor: Ziye Liu,
CG Artist: Danny Yoon
Storyboard Artist: Alex Alvarado
UI Production Director: Patrick Flaherty
2D animator: Toliy Pitel
UI Designer: Piper Phan
Producers: Ryta Karagodina, Justin Sund