Microsoft Visual Design (2021)
The Visual Design Team at Microsoft set out to showcase the seamless fusion of power, flexibility, and creativity in the Microsoft Surface Laptop Studio. This video combined meticulously crafted CG with live-action footage, seamlessly transitioning between digital and real world to capture the device’s groundbreaking design and capabilities.
Our focus was on showcasing the device’s transformative modes, such as its ability to shift effortlessly between laptop, stage, and studio configurations, and highlighting its versatile features like the high-performance touchscreen and advanced stylus support. We aimed to craft a dynamic visual narrative that showcases not only the technical innovations but also the experiential benefits of the Surface Laptop Studio, empowering creators, professionals, and innovators to push boundaries, express their ideas more fluidly, and redefine their workflows in new and exciting ways.
Creative Director: Cisco McCarthy
Executive Creative Director: Markus Weickenmeier
Executive Creative Director: Markus Weickenmeier
Producer: Ryta Karagodina Weaver
CG Director: Brian Townsend
CG Supervisor: Ziye Liu
CG Artist: Ziye Liu, Danny Yoon
3D Design & Animation: Gap Yossanun, Kyle Moore
UI Production Director: Patrick Flaherty
Music: "Pure Imagination" by Stephanie Tarling
Music: "Pure Imagination" by Stephanie Tarling
Sound Design: Zelig Sound