Microsoft Visual Design (2023)
For the "Introducing Surface Laptop Go 3" video, the Visual Design Team set out to capture the essence of this ultra-portable device, designed for everyday use. We utilized photo-realistic CGI and captivating live-action elements to emphasize the laptop's sleek aesthetics, impressive battery life, and enhanced performance. Our creative process involved dynamic visuals and real-world applications to illustrate how the Surface Laptop Go 3 seamlessly fits into various aspects of life, making it an ideal choice for both professional and personal use.
Creative Director: Cisco McCarthy
Executive Creative Director: Markus Weickenmeier
CG Director: Brian Townsend
Art Director: Melissa Kim
Storyboard Artist: Alex Alvarado
CG Supervisor: Ziye Liu
CG Artist: Ziye Liu, Danny Yoon
Executive Creative Director: Markus Weickenmeier
CG Director: Brian Townsend
Art Director: Melissa Kim
Storyboard Artist: Alex Alvarado
CG Supervisor: Ziye Liu
CG Artist: Ziye Liu, Danny Yoon
3D Design Lead: Gap Yossanun
3D Designer: Gap Yossanun, Kyle Moore, Melissa Kim
3D Animator: Gap Yossanun, Kyle Moore
2D Designer: Melissa Kim
UI Production Director: Patrick Flaherty
3D Designer: Gap Yossanun, Kyle Moore, Melissa Kim
3D Animator: Gap Yossanun, Kyle Moore
2D Designer: Melissa Kim
UI Production Director: Patrick Flaherty
UI Design: CornerPin
2D Motion Designer: Toliy Pitel
Executive Producer: Emily Duarte
Producer: Ryta Karagodina Weaver
2D Motion Designer: Toliy Pitel
Executive Producer: Emily Duarte
Producer: Ryta Karagodina Weaver
Music: "Fabulous" by C.U.T.