Meet the new Surface Copilot+PCs

Meet the new Surface Copilot+PCs. To celebrate the launch of the new Surface Laptop and Surface Pro, we set out to create a vibrant, energetic sizzle that introduces the newest Surface Copilot+ PCs to the world. This piece was designed to engage potential consumers with a fresh, expressive take on product storytelling.

Microsoft Visual Design (2025)

A bold visual story for a new generation of Surface.

To celebrate the launch of the new Surface Laptop and Surface Pro, we set out to create a vibrant, energetic sizzle that introduces the newest Surface Copilot+ PCs to the world. This piece was designed to engage potential consumers with a fresh, expressive take on product storytelling.

Rather than relying on traditional product shots and spec-driven animated text, we embraced a faster, more immersive visual language—highlighting the all-new Ocean and Violet colorways and leaning into the unique personality of each device.

Our team led the creative development from end to end: concepting, art direction, meme generation, shooting live-action footage, editing, and managing our partners at Man vs. Machine for the 3D animation. We pushed into new territory by blending AI-generated imagery and video, 2D UI animation, 3D motion, and live action—creating a piece that feels fluid, dynamic, and of the moment.

The result is a launch video that captures not just what the new Surface Copilot+ PCs do, but how they feel—fast, smart, and full of possibility.