Microsoft Visual Design (2025)
We created this sizzle video to launch the new line of Surface Copilot+ PCs for Business, exploring how AI-driven experiences can transform the way we work. These devices harness the power of AI to enhance productivity, blending intelligence and efficiency into everyday workflows. To bring this vision to life, we combined AI-generated visuals with live-action footage, experimenting with new techniques to craft a dynamic and cohesive story.
As the Visual Design Team, we approached this project with curiosity—our first external piece incorporating AI-generated content. Through rhythmic editing, high-energy motion design, and thoughtful integration of AI elements, we shaped a visual language that reflects the speed and intelligence of these devices. This video represents an exciting step in our journey of exploring AI’s creative potential.
Creative Director: Cisco McCarthy
Lead Producer: Ryta Karagodina
Producer: Justin Sund
AI/ CG Director: Brian Townsend
Art Director: Melissa Kim
UI Production Director: Patrick Flaherty
AI/ CG Artist: Ziye Liu, Gap Yossanun, Kyle Moore, You Zhang, Danny Yoon
2D Designer: Phoebe Hsu, Esther Yeseul Lee
CG artist: Danny Yoon
2D animator: Toliy Pitel
UI Designer: Piper Phan
Editor: Cisco McCarthy
Assistant Editor: Joey Schober
G&E: Barbarian Cine
Production Set Designer: Kaleo Quenzer
Music: Hypercell by Ooyy (Epidemic Sound)